What's your selling point?

Gary Halbert tells an interesting story he had at seminars where he asked people what one selling point they would choose if they were running a burger stand.

Some said 'Superior Meat,' 'Sesame buns,' 'location,' and 'low price.'

Do you know what Gary said? Starving Crowd.

So what you are supposed to do if you are selling mattress?

"If you are selling mattresses, you shouldn't bombard customers with the types of mattresses you have. Instead, you should focus on how they will experience a GREAT SLEEP."

Watch the Video: Unbox Better Sleep with Casper